Newsletter is to give those on your list updates pertaining to your business, products, and services. However, it’s not something that’s generally used for a hard sell. An sms newsletter should feel like an update from an interesting, helpful friend, rather than a pushy salesperson.
That’s not to say that these newsletters are simply used to keep in touch. They can be used to motivate your customers to take action, like making a purchase or checking out your latest blog post. Newsletters are often the life force of your marketing campaign. Over the past decade, email marketing has proven to be significantly more successful than social media marketing.